• Wireless content provider market positioning

An emerging wireless content enabler/provider with a compelling offering was having difficulty positioning them in a manner that clearly represented their value proposition to wireless carriers. The Company needed to better position itself with the wireless carriers as they expanded their use of premium content services.

XD3 provided an analysis of the trends in the Company's marketplace, as well as a benchmark analysis of potential competitors' marketing, sales and pricing approaches. Based on this analysis and an in-depth session with Company executives, a decision was reached on the best market positioning for the Company.

The Company moved forward with the recommended market positioning and has had continued success in both North America and Europe in selling to top tier wireless carriers.

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