$1B IT Services Company had experienced a slowdown in the Telecom Market. Their formerly strong Billing and Customer Care position was continuing to erode in the marketplace. They needed to determine how to re-ignite their business by extending their traditional strengths (both products and professional services) into Next Gen solutions.
XD3 evaluated the client's position in the marketplace. We evaluated industry trends, analyzed the competitive landscape, and conducted extensive interviews with key executives. XD3 defined a specific set of opportunities for the Company to leverage its existing assets and capabilities into new and emerging market needs. Recommendations also included lowering costs such as a lower cost approach to product maintenance and discontinuance of non-performing product assets. For the product-based offerings, XD3 developed a product roadmap that allowed the company to provide incremental, but high-value improvements while keeping the lid on a relatively small R&D budget. A cost benefits analysis was provided for each recommendation. XD3 also developed a high level marketing plan to roll out the new offerings.
The Company was able to implement most of the recommendations by using their R&D budget more effectively (rather than increasing spending). Revenue growth returned, particularly fueled by growth in Next Gen opportunities.